Category: Marketing

  • Unlocking the Power of Sentiment Analysis: A Beginner’s Guide

    Unlocking the Power of Sentiment Analysis: A Beginner’s Guide

    Sentiment analysis, also known as opinion mining, is the process of analyzing text data to determine the sentiment or emotional tone of the text. This technology has become increasingly important for businesses that want to understand their customers better and gain insights into people’s opinions and attitudes towards a particular product, service, or brand. In…